Best-in-class sales assessments: accurate, fast & cost effective.
SGS has been providing tools to measure sales effectiveness since 1997
For sales teams to be successful, right-brain skills require left-brain data-driven process for support. Few sales leaders understand the benefits of using assessments to quickly identify sales improvement needs inside their sales teams. Assessments provide the data to effectively improve sales performance and get you on track for winning new accounts.
You can’t afford to run by the seat of their pants.
The root cause for poor performance is often a skill or process issue. When you identify the issue, you can fix it. That is the power of the SGS assessment process. SGS strategic sales assessments deliver high ROI. With a sales assessment process in place, process improvement efforts are focused on activities that deliver sales results.
SGS has helped 200+ clients assess their current employees, new hires and process effectiveness
To gain the most insight from an assessment process, you need to work with a partner that understands how to interpret the results and has a real-world understanding of the entire sales organization. This insight provides clarity and confidence to move forward.

Assessments allow companies to manage with data
Why measure a right-brain skills?
Sales success is often based on a strong set of right-brain skills that are intuitive, wholistic and random. But, how do you predict sales success? Determine training needs? Measure hiring potential? In manufacturing and accounting it is easy, you know what to measure and how to measure it. But how is it done in sales? The answer is with SGS’s Sales-Centric Assessments.
Is it a TQM tool to measure & develop a sales culture?
Total quality improvement processes, like Six Sigma or Lean, have significantly improved manufacturing productivity, quality and innovation, positioning companies to be more competitive and profitable. You can now incorporate those disciplines, and the corresponding benefits, into of your sales team. With sales-specific assessments in your tool kit, you can strategically build a sales culture with predictable, repeatable sales results.
Sales assessments for effective sales management
Managers today have multiple priorities, tight deadlines and
limited funds. However, the costs of managing without good
data on their people and processes can be both costly and detrimental.
This section offers a high level overview of SGS sales assessment options
MOREIs your subjective hiring process ineffective & costing you money?
The SGS sales-centric recruiting assessment process works
because it takes a fact-based approach to sales talent acquisition. In recent years, the process of hiring has benefitted greatly from newly developed research and tools. When your process is optimized, you will have a repeatable hiring formula for sales success.
How do you identify this winning sales-centric DNA?
Finding your next star salesperson requires a fact-based approach and a management team that understands all parts of the sales recruiting process. It starts with identifying the right profile that matches with your sales cycle, products, markets. with the combination of skills and experience required for your selling success. And, ends with an effective on-boarding program with clear performance metrics and expectations.
The SGS recruiting assessment and process
allows you to quickly identify the needle-in-the-haystack candidates, allowing you to focus your recruiting efforts on qualified candidates (vs. wasting time on a stack of resumes and interviews that yield little).
What does the assessment measure?
Each hire has a 15+ page report that details scores on 30+ skills, attitudes,
beliefs and behaviors. It measures the things most managers would like
to know before the hire:
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Our recruiting assessment significantly reduces hiring mistakes
Assessments identify specific staff needs for effective sales coaching
A fact-based approach to sales coaching
In recent years, the process of identifying developmental needs, i.e. training and coaching, has benefited from new assessment tools. With this knowledge you have a roadmap to define your sales training requirements. The assessments can be customized for specific skills, talents, knowledge and personalities needed for selling success, essentially building a repeatable formula for a high performance sales team.
The SGS Sales Evaluation
delivers a 30+ page coaching report to both the sales manager and the salesperson. The report details not only strengths to leverage, but also where to focus coaching effort in order to strengthen selling mindsets and skillsets. It also provides the employee an outline to self manage their weaknesses and strengths, in detail.
What does the assessment measure?
Each employee receives details on 30+ skills, attitudes, beliefs and behaviors. Examples of areas identified: What do they need to do to be more effective at hunting, qualifying or closing?
How do their goals supports performance. How strong is their
sales motivation? Do they have personal responsibility? How
effective are they at executing your sales process?
A tool that provides a roadmap to effective managing and coaching sales
Measure the effectiveness of sales management processes
Assessment that provides strategic direction
This assessment simplifies the process improvement complexities of the customer-facing side of your business. The result is strengthening strategic potential and organizational efficiency. The SGS diagnostic tool replaces this all too common ready–fire–aim approach with the measurable aim-fire-adapt approach.
Think TQM for sales
Patented, innovative and rigorously tested, the Capability Alignment Maturity Model & Index (CAMMI) provides the structure needed for an evolving leadership team to build and continually improve upon an established capability structure, which is built for shifting markets, not shaken by them.
What customer facing processes are assessed?
Similar to the Baldrige process, this has 9 customer-facing
processes with 36 sub-processes that are scored. I led our
sales team through the Baldrige process and this 45-minute
assessment produces the data that it took my team of
three 80 hours to put together.
How would my company value from this assessment?
It scores and prioritizes what sales improvement efforts will
have the highest ROI and delivers recommendations on where and how to
start. This tool will provide focus before you invest in your next
marketing consultant, website redo or a new CRM.
Improve your sales process where you will see ROI quickly
Assess your sales management skills & mindset
Sales management requires unique skills
Sales management assessments look at your managers in the context of your business, market and challenges. It will identify the sales management strengths, weaknesses, skills and challenges that each sales manager possesses.
Assessment designed specifically for sales manager
These assessments were designed and built just for sales management. As a result, our findings are specific to sales management, accurate and predictive, and they provide a great road map for any sales manager seeking improvement.
VP of Sales and Sales Director also require unique skills
The assessment used for these two key roles considers your business, market and challenges to identify the sales leadership tendencies, strengths and weaknesses, skills and challenges that each sales leader has. This OMG assessment was specifially designed and built for sales leadership.
When to use Sales Manager or VP Evaluation:
The strength of your sales team ultimately is the responsibility of your sales leadership team. You may want to use this a coaching tool for your current leaders or you may want to use it to hire a new leader. Either way, it is data you need to have as you move forward.
The strength of your leader will ultimately determine the strength of your team
Assessing your leadership alignment, teamwork & skills
When should you use leadership assessments?
When you are doing new hires, team building efforts, dealing with interpersonal or performance issues. These tools provide a streamlined platform for producing positive results.
Sales Leadership Assessments
The assessments for Leadership Development coaching is a solid, stand-alone tool that can also be tailored to meet specific needs and situations. It easily can be incorporated into a company’s current development strategy or can serve as the foundation for development practices.
Designed for internal & external coaching
The assessments can be used internally with a successful leader, or the protégé can work with an
outside coach to develop leadership skills.
Managing Performance Priorities
The process is simple, yet effective, as it reverses the typical role of manager and employee. Rather than waiting for their next assignment or project, the employee will propose a game plan, giving the manager a chance to review, comment and approve. Employees and managers will have a clear idea of the tasks and priorities while personal accountability is held by everyone involved.
The universal format makes this program ideal for a company of any size and in any industry. With online accessibility, distance is not an issue for a manager with a team in different territories, several offices or even world-wide!
Investing in your leaders is investing in your future

Tool to define sales roles & improve sales team effectiveness
Sales Team Job Benchmarking Process & Tool
In a continually evolving workforce, jobs are changing and their requirements are not always clear. This tool offers a unique and effective solution because it benchmarks a specific job, not the people doing the job.
How it works
To do this, we let the job talk through an interactive process and an assessment on the job, not the individual. Many of our assessment products can be used to complete a job benchmark, depending on the position itself and the company’s needs.
Why use role assessment tools?
As you are redefining roles, benchmarking
responsibilities and functions this tool will assist you in
developing a more effective outcome.
MOREAssessment benefits, pricing & guarantee
Quickly gain clarity and confidence on root causes.
Each situation is unique, but the following often drive companies to pursue an assessment-driven approach to gaining the clarity to improve sales performance:
- New hires have wildly different performance.
- Sales people have similar, chronic problems.
- Year-over-year results are unpredictable.
- Root causes of poor performance are difficult to uncover.
Flexibility to meet a range of content & budget needs
We understand that no two companies are alike. Because of this, our programs are designed to be flexible while still providing a basic outline of services. We encourage you to schedule a meeting with our team to review your needs prior to selecting a solution. During the Right Fit Meeting, you’ll get the information to get you started in the right direction.
To learn more about our Sales-Centric Content programs and services, just click on the links to the right.
Online and On-demand
Assessments are online and on demand, virtually eliminating scheduling conflicts. In most cases, the assessments take less then 45 minutes to complete. The summary reports and recommendations are generated automatically once your staff has participated.
Objective Analysis
Significantly better and more objective data
All of SGS assessments are best in class, having been rigorously tested and validated. The data produced is comprehensive, easy to understand and actionable. The process is repeatable, allowing management to measure progress over time.
Significantly lower cost that subjective evaluations
Some companies will use internal staff or outside firms to do one-on-one interviews to generate needed data. If you have ever participated in an assessment process like this you know it is time intensive and/ or expensive. It very subjective based on the interviewers skills and biases.
Assessment Pricing
Due to the wide range of products, client needs, packages, volume discounts and coaching needs, it is difficult to offer specific pricing without a conversation. However, it is safe to say that assessment costs are close to 1/4 of the cost of a subjective interview. Plus, the data is more comprehensive.
Assessment Guarantee
Money back guarantee. You will receive actionable recommendations that offer a payback well beyond your investment. Or , you receive a refund.
Programs & Pricing
Online and On-demand
Objective Analysis
Assessment Pricing Request
Assessment Guarantee
Return to Overview
Is it time to improve your sales team’s ability to win new accounts?
SGS’s mission is assisting clients grow sales
If the time to sales growth was speedy and predictable, every company would be successful. SGS offers a wide range of services including: C–level strategic consulting, sales management coaching, sales skill development and recruiting services–all focused on helping our clients win new accounts and gain market share.
20-to-1 ROI Commitment
SGS clearly defines the goals, requirements and actions required to achieve over a 20-to-1 ROI on all coaching or training engagements. If at any time that result can’t be achieved, we part friends.
Performance Guarantee
SGS guarantees that all coaching or training engagement meetings will provide actionable recommendations that lead to sales or bottom-line growth. Or that meeting is FREE.
Now is the time to start a sales growth effort.
Take advantage of our FREE Right Fit Meeting and consultation. Discuss solutions, options & determine fit.
To learn more, contact SGS today
Phone 612.246.4806 or email.

Is SGS right for your needs?
Clarity on who we serve is why we can guarantee results
We typically deliver ROI in excess of 20 to 1. However not every company is a fit for the services we provide. Our ability to grow is tied to the success of each new client project. This is why we start all engagements with a Right Fit Meeting, to determine whether or not there’s a match.
Who is an ideal client for SGS services?
- One focused on winning new accounts
- Committed to gaining market share
- Values predictable processes & insightful data
- Wants experience & proven success
- See SGS client testimonials
What types of companies work with SGS?
- Mid-sized companies or divisions
- Annual revenues of $20 to $300 million
- Managing a complex sales process
- Selling products or services B to B
- See SGS client list
Why clients partner with SGS?
- Recognized expert for sales growth
- 15 years of documented client successes
- Data driven improvement processes
- Customized sales growth solutions off
- See SGS case studies
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Call: (612) 267-7096
email: Gordon |
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