Is your sales pipeline drying up but you don’t know why?
Sales tools & messages to add efficiency to your sales process
Are you confused by all the new options and technology? Is there a lot of opinions on where how to deploy sales 2.0 tools but not many facts? SGS offer a range of services that support the sales effort to win new accounts.
Overview of services discussed in this section
- How to identify & target ideal clients and markets
- Improving the customer experience on your site
- Efficient use of social media to win new accounts
- Using web video as a sales tool
- How to increase your selling ability on the web
- How to leverage blogs to win new clients
- How to develop and use client survey data
- How to get control and sell more with CMS
Why partner with SGS for your sales 2.0 tools
The only reason to implement sales 2.0 tools is to assist in your efforts to win new accounts. For clients,
we provide an objective resource to assist in prioritizing
implementing tools that support the selling process.
Use sales 2.0 tools & targeted messages hit your sales goals
What is Sales-Centric Content and why is it important?
Winning a new account starts with building value into your professional relationship. That value is hard to demonstrate if your sales reps, web site and messages are not targeted to your specific market needs.
How do you define ideal target markets and clients?
- Are your ideal companies large, small, public or private?
- What industries, regions or demographics define them?
- In these companies, who makes the purchasing decisions?
- What titles, education or demographics are in common?
- How is their performance measured?
Are your market messages effective at attracting new accounts?
SGS specializes in the development of a Sales-Centric Content strategy to attract and win new accounts. Examples where Sales-Centric Content can be used:
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Is your website designed to attract & sell new accounts?
Does your website offer a positive 1st impression?
Over 50% of potential clients visit your web site before the first sales call. Is your site organized with information that addresses your ideal clients and market needs? Is your web site:
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Does your web site support your sales process?
Prospecting for new business is a multi step process requiring effective targeted communication. Does your web site support your sales process?
Examples of links needed to win new accounts:
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Does your web site reinforce your sales training?
If your web site offers details on your products, services and market-specific content it will become a training and reinforcement tool for your team. Keeping your site current ensures consistency and quality of the message being delivered to the market. Examples:
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MORESocial media is a powerful sales growth tool. How are you using it?
How to use social media as a prospecting tool?
Today, finding a decision maker or a company has never been easier. Effective use of social media and web mining tools offer the market intelligence to win new accounts. SGS provides the training to leverage these tools.
How to use social media as a lead generation tool?
Which social media platforms to prioritize and how much effort to invest is a tricky question for B2B sales. Often, we see two extremes: either ignoring social media altogether or investing too much effort with limited ROI. SGS assists in creating a balanced strategy that works for your market.
How to use social media to win new accounts?
SGS understands how social media fits into the big picture of B2B sales. Our focus is on the strategy, process development and basic set up for in-house management, allowing you to take control. Examples:
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Win more new accounts by focusing on niche markets
SEO and PPC Management
Driving traffic to your web site requires a strategy and a process to be effective. SEO (search engine optimization) starts with identifying the keywords prospects use when searching for your product. Then, creating a strategy and process to create content that relates to those keywords. Our focus is on the strategy, process and basic set up for in-house management.
Web data provides a powerful sales refinement tool
Determining marketing ROI, measuring sales activities, market response to a new message has never been easier. From traffic sources to clicks and navigation patterns, analytics provide valuable data on how prospects use your site. SGS focus is on the strategy, process and basic set up for in-house management.
Landing pages that load faster & are search engine friendly
Adobe Flash, once the industry standard, requires too much time to load and reduce battery life on mobile devices. Making matters worse, search engines penalize web pages that load slowly. HTML5 is the newest HTML standard, which loads quickly and is search engine friendly. SGS focus is on HTML5 optimized web sales tools to win new accounts.
Enhance lead generation & sales efforts with web video
Why videos are effective sales tools?
Videos add a personal touch, let your personality be seen and are more memorable. Search engines favor sites with videos. It’s clear that a large market segment prefer watching videos.
Web videos are easy and quick to produce
Gone are the days when you need to go to a production studio, hire actors and editors. Most web videos are less than one minute in length, simply edited and polished with specialized video software. Today it is cost-effective and a strong sales tool.
SGS videos are professional, affordable and designed to sell
Web audiences expect and value usable content. Incorporating sales-centric content we can create videos that effectively present your message – at a price that is a fraction of the cost you might expect. Examples of video applications:
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MOREDo you measure the trends & needs of your market?
Surveys give clients a voice
Having a formal process to get information back from your customers can offer valuable insights to the quality of your products and services as well as those of your competition. It also helps drive your sales message refinement.
Surveys give employees a voice
Your employees are on the front line. To not have a formal process to gather that information is a waste of a very valuable resource. That information can lead to product and service innovation and help with employee retention.
A data-driven approach to management
If you do not have a formal process to measure and gather input, how do you know where to focus? Surveys are one of the easiest tools that can quickly drive high ROI strategies and tactics.
SGS – the tools and expertise to automate your survey process
If you lack the in-house expertise to create effective surveys, SGS can offer an affordable outsourced solution. We’ve developed and used custom surveys for over 10 years to help organizations gather critical information.
A lot of companies have blogs – but few leverage them
How blogs fit into a sales strategy
Blogs allow you to get your ideas out to the market. If done strategically blogs add significant strength to your SEO efforts, which will drive traffic to your site.
Content for blogs
Your team has access to a lot of product and industry knowledge. If you share interesting snippets of information on a blog, you not only add value for your clients, you can also test new ideas and drive interest in your products.
SGS understand how blogs fit in the big picture of sales
Our focus is on the strategy, process development and basic set up for in-house blog management. If you just don’t have the time or resources to manage your own blog, we can provide daily, weekly or monthly updates that help reinforce your message to market.
Why is CMS important for sales organizations?
There are many reasons why your next site should be a CMS site, or a “content managed site”. CMS is very search engine friendly, allows not-technical users to quickly update and add content, and most offer a verity of free plug-ins to add increased functionality and features to your site.
CMS sites are easy to maintain and update
You will not be locked in to a web developer’s schedule or expensive fees to do routine updates or maintenance. This is especially important to search engines, as they look for content that is updated regularly.
SGS can assist your CMS efforts
If you already have a CMS site we can easily add functionality or update it for you. If you don’t have a CMS site, but want to take advantage of some of the benefits, we can work with you to create micro sites and independent landing pages that will increase traffic and drive leads. If you’re ready to revamp your current site, we can help create a plan to get you from traditional static site to sales-centric optimized site.
MOREIs it time to improve your sales team’s ability to win new accounts?
SGS’s mission is assisting clients grow sales
If the time to sales growth was speedy and predictable, every company would be successful. SGS offers a wide range of services including: C–level strategic consulting, sales management coaching, sales skill development and recruiting services–all focused on helping our clients win new accounts and gain market share.
20-to-1 ROI Commitment
SGS clearly defines the goals, requirements and actions required to achieve over a 20-to-1 ROI on all coaching or training engagements. If at any time that result can’t be achieved, we part friends.
Performance Guarantee
SGS guarantees that all coaching or training engagement meetings will provide actionable recommendations that lead to sales or bottom-line growth. Or that meeting is FREE.
Now is the time to start a sales growth effort.
Take advantage of our FREE Right Fit Meeting and consultation. Discuss solutions, options & determine fit.
To learn more, contact SGS today
Phone 612.246.4806 or email.
Is SGS right for your needs?
Clarity on who we serve is why we can guarantee results
We typically deliver ROI in excess of 20 to 1. However not every company is a fit for the services we provide. Our ability to grow is tied to the success of each new client project. This is why we start all engagements with a Right Fit Meeting, to determine whether or not there’s a match.
Who is an ideal client for SGS services?
- One focused on winning new accounts
- Committed to gaining market share
- Values predictable processes & insightful data
- Wants experience & proven success
- See SGS client testimonials
What types of companies work with SGS?
- Mid-sized companies or divisions
- Annual revenues of $20 to $300 million
- Managing a complex sales process
- Selling products or services B to B
- See SGS client list
Why clients partner with SGS?
- Recognized expert for sales growth
- 15 years of documented client successes
- Data driven improvement processes
- Customized sales growth solutions off
- See SGS case studies
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Call: (612) 267-7096
email: Gordon |
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